News

Advanced Rider Training

Developing Skills and Strategies to be a Better Rider By: Debbi Serafinchon An advanced rider-training course is excellent for anyone who has been riding for more than a year or has put on over 5000 km. The course is designed to allow participants to improve their riding skills while appreciating the limits of their motorcycle. With a blend of classroom sessions and time on the course, it is a great way to update your skills. Read more…

Enjoying a Group Ride

And how to plan for one! By: Debbi Serafinchon Sharing a passion with others is a great way to bond and grow friendships, and group riding can be an excellent way to do that. The social aspect of riding is what attracts people to own a motorcycle but there are a few things you should keep in mind before you agree to that group ride you’ve seen posted. A few of the concerns that many Read more…

Dress for the Slide, Not the Ride

How Gear Can Save You By: Debbi Serafinchon There are many different reasons that we ride. Some just to get out of the house. Others seek the freedom, empowerment, and for stress relief. No matter what your reason is, there is always someone in your life that hopes you make it from point A to B and back again, even if you don’t know where point B may be. As riders, we trade in the Read more…

Spring Maintenance

What you need to know to be safe! By: Debbi Serafinchon No matter what you ride, in order to keep your motorcycle in pristine riding condition, spring preparation will have you ready when the snow melts and the sun comes out. Whether you ride for pleasure, race around a track, or like to head out on some back trails, taking care of your bike will give you peace of mind and may save you expensive Read more…

Consider Rider Training!

So much more than just learning to ride! by: Debbi Serafinchon Whether you are a new driver or one that has been riding for years, motorcycle courses can help us all learn a thing or two. The confidence that can be gained by a new rider after having spent some time slowly learning the correct methods can be invaluable once on the open road. As a seasoned rider, we all have a tendency to develop Read more…

Calgary & Edmonton Bike Show Success

We Are Growing! by: Debbi Serafinchon Alberta Motorcycle Safety Society is always looking for ways to reach the public and increase our presence. Building recognition for AMSS will help in promoting motorcycle safety, education, and awareness all across Alberta. One of our projects we are focusing on is the We Are project. It is the human aspect of who is under that helmet. AMSS took to the Calgary and Edmonton Motorcycle shows to promote our message and Read more…

AMSS Recognized with Award from City of Edmonton

June 27, 2017 marked a very special day for the President of the AMSS.  The City of Edmonton presented her with the Community Traffic Safety Award for 2017 after receiving 2 nominations from fellow AMSS board members.  That morning, Liane, Marty, Doug along with a couple other supporters went to City Hall to attend Council Protocol.  They attended a private reception before then entered Council Chambers for the official ceremony. During the ceremony both Councilor Read more…

2017 Motorcycle Safety Campaign Launch

Riding season is well under way and we recently launched our second annual motorcycle safety campaign with a simple message this year, Think Bike.  This will add on to our existing We Are campaign which has been extended this year and our high impact PSA about left turns. ShawTV created us this wicked digital image for this year’s campaign that sees billboards coming on board to showcase our message.  Think Bike applies to everyone, not Read more…

Join Us! An update on how you can get involved!

As the AMSS grows not only in Edmonton but throughout the province of Alberta, we are going to need help!  Help can come in many fashions.  Awhile ago we posted about how you can get involved and even that has evolved since the beginning of June!  So here are some updated ways to get involved with the AMSS to help succeed for safer roads! Become a member!  That’s right!  The long anticipated membership program has Read more…

Safety Tools for Riding Solo

Who doesn’t like a long solo trip on the bike?  It allows you to get away and recharge.  Riding alone can empower anyone for many different reasons.  However, it often concerns people who love you and want to see you arrive alive.  What if something happened along the way, how would anyone know?  I personally have always had a person on each end of my journey who knows my route and check points to let them know my Read more…

Accidents & the Aftermath

Over the last few weeks we have seen some pretty horrific accidents happen, all were preventable either by the rider or the driver.  I had a first degree of separation to 3 of them and what struck me as odd is 2 of them occurred in British Columbia which is infamous for being motorcycle friendly.  We are talking about people who purposely slow down and pull over before you enter the twisted parts to let Read more…

How can you get involved?

Now that the launch of the campaign is behind us and our message is getting out there, we have a lot to work on going forward.  One of the biggest questions we get is how can we get involved.  There are several ways depending on how much time and effort you can afford to give to this cause. Buy some stuff from our clothing line!  Click here to see the webstore where all proceeds to Read more…

AMSS Launch a Success

May 11, 2016, the AMSS officially launched not only the Society but our very first motorcycle safety campaign.  And in the true fashion of solidarity that this campaign has become, the majority of our media friends put “turf wars” aside to come together for safer roads.  On hand were Gord Steinke (Global), Daryl McIntyre (CTV), Sean Burke (CFCW), Shane Michaels (Capital FM), Cam Hayden (CKUA), Marty Forbes (Edmonton Sun & VP, AMSS) and finally Terry Read more…

AMSS at the International Urban Traffic Safety Conference

With a last minute cancellation from a speaker, the City of Edmonton asked if we would be able to come present our story and our campaign at their International Urban Traffic Safety Conference.  We were incredibly honoured to be asked given we are a brand new society.  This showed us the commitment from the City to partner with us and the respect they have for our messaging. President Liane Langlois and Vice-President Marty Forbes then Read more…

Welcome to the AMSS!

Welcome to the Alberta Motorcycle Safety Society (AMSS). Where to start! How about we start at the beginning so everyone understands the passion behind this initiative. In the summer of 2015, Liane Langlois reached out to long time now retired media guy Marty Forbes about concerns she had for the safety of the motorcycle community. Liane has been very active in leading other initiatives in the motorcycle community for several years. Marty has been a Read more…