Over the last few weeks we have seen some pretty horrific accidents happen, all were preventable either by the rider or the driver. I had a first degree of separation to 3 of them and what struck me as odd is 2 of them occurred in British Columbia which is infamous for being motorcycle friendly. We are talking about people who purposely slow down and pull over before you enter the twisted parts to let Read more…
Now that the launch of the campaign is behind us and our message is getting out there, we have a lot to work on going forward. One of the biggest questions we get is how can we get involved. There are several ways depending on how much time and effort you can afford to give to this cause. Buy some stuff from our clothing line! Click here to see the webstore where all proceeds to Read more…
May 11, 2016, the AMSS officially launched not only the Society but our very first motorcycle safety campaign. And in the true fashion of solidarity that this campaign has become, the majority of our media friends put “turf wars” aside to come together for safer roads. On hand were Gord Steinke (Global), Daryl McIntyre (CTV), Sean Burke (CFCW), Shane Michaels (Capital FM), Cam Hayden (CKUA), Marty Forbes (Edmonton Sun & VP, AMSS) and finally Terry Read more…
With a last minute cancellation from a speaker, the City of Edmonton asked if we would be able to come present our story and our campaign at their International Urban Traffic Safety Conference. We were incredibly honoured to be asked given we are a brand new society. This showed us the commitment from the City to partner with us and the respect they have for our messaging. President Liane Langlois and Vice-President Marty Forbes then Read more…
Welcome to the Alberta Motorcycle Safety Society (AMSS). Where to start! How about we start at the beginning so everyone understands the passion behind this initiative. In the summer of 2015, Liane Langlois reached out to long time now retired media guy Marty Forbes about concerns she had for the safety of the motorcycle community. Liane has been very active in leading other initiatives in the motorcycle community for several years. Marty has been a Read more…