Our Projects

Resource Library

In an attempt to be an information hub for all Alberta riders, we are currently building and adding to our Resources.  This page includes podcasts in both audio and video as well as links to important documents about road safety.  We connect with industry experts to debunk myths and provide the most accurate answers to common questions in our community.  We also have some great discussions about tips and tricks to keep yourself safe.  Click here to see more.  If you have a questions that you would answered, contact us!

We Are

We noticed a trend in the view on motorcycle riders; because of the actions of a few, the general public doesn't like us as a whole.  Often time riders are painted with the same brush as being a negative being on our streets.  We Are focuses on the human aspect of who is under that helmet.  With the help of ShawTV and countless media personalities in radio and TV throughout the province, we have been able to create a series of compelling PSAs.  The We Are PSAs also include a volunteer group of real people from our community who are concerned about the safety on our roads.

We are in fact every race, religion, gender, age, profession, and more.  We all just want to enjoy riding and make it home to the people who we love and love us.  We all have someone who is depending on us to get home safe.  Do you ride?  Who is your someone that wants you to return safely?  Do you know someone who rides that you hope makes it home?  We hope that whatever reason, we all learn to share the road so ensure we all get home to our families, friends, pets, and more.

To help spread awareness for safety on our roads, please share these messages.  Click here for a direct link to our YouTube Channel.

When it comes to radio support, we are fortunate to have many on air personalities who ride.  All stations agreed to have their rider on air personalities create a personalized awareness message that they will run.  For the stations that do not have an on air personality who rides, they have agreed to air the generic radio version of our PSA that has been voiced by a few very talented professional voices.

Left Turn

Left hand turns is a consistent top three in risks affecting motorcycle riders.  Far to many injuries and fatalities are as a result of left hand turns.  In 2015 alone, this equated to 40% of driver at fault collisions.  Very rarely is this a rider at fault collision.  We wanted to ensure this message was very clear as we are small, therefore not easily seen.

Drivers - take that extra second before you make that left turn to ensure there is no one in your path.  You could save a life.  #ThinkBike

Riders - put yourself in a safe place when approaching intersections and ensure that left turning vehicle sees you.  Be prepared for anything, be defensive.  #ThinkBike

To help spread awareness for safety on our roads, please share these messages.  Click here for a direct link to our YouTube Channel.

Same Commute, Different Risks

Coming soon in the 2019 riding season!

To help spread awareness for safety on our roads, please share these messages.  Click here for a direct link to our YouTube Channel.