Our Projects
Resource Library
In an attempt to be an information hub for all Alberta riders, we are currently building and adding to our Resources. This page includes podcasts in both audio and video as well as links to important documents about road safety. We connect with industry experts to debunk myths and provide the most accurate answers to common questions in our community. We also have some great discussions about tips and tricks to keep yourself safe. Click here to see more. If you have a questions that you would answered, contact us!
Think Bike - The Podcast
In 2020 we decided it was time to revive our attempt at a podcast that we had tried in 2017. This time however, we enlisted the help of a local podcast producer to do it right and we launched Think Bike, the podcast in April of 2021. Most of Season 1 (2021) and Season 2 (2022) were to bring awareness to safety tips about motorcycling whether than be on gear, mechanics, technique or more as well as bring awareness to our Corporate Members who helped with a lot of those topics! Our Corporate Members were also able to help us understand insurance and what you do when you are in a collision and injured, even all the different kinds of track racing is available.
As we moved along Season 3 (2023), we started to move into more stories of adventure, collisions and what we called hard lessons learned from those who wanted to share their experience in hopes to educate other riders. Because of the significant growth in Season 3, we continued in following seasons to capture more stories from those who wanted to share, including stories of loss due to motorcycle collisions. Some of these episodes were as hard to record as they are to listen to, but all parties made the conscious decision to share in hopes to educate. But we also talked with so many people who went on wild adventures all over the world and we get to learn about the ins and outs of that and perhaps spark some interest from others for their own adventures.
In Season 3 we introduced the mailbag segment where we answer those burning questions that can't quite fill a full episode! We have had some great questions and we source all the credible answers from all of our resources to make sure we give you a proper response!
Think Bike is available on all the podcast platforms including Spotify, Apple, Google, Amazon and so many more! Just search Think Bike and look for our podcast logo, follow along and enjoy! Or, click here for more info!
If you think you would be a great guest on our show or have a question for our mailbag segment, please do not hesitate to contact us! We would be so happy to learn more!
Think Bike - The Campaign
Back in July of 2016 we reached out to Think Bike to request permission to use ThinkBike and yellow in our new campaign. We are of the mind of why recreate brilliance but in no way would we do so without proper due diligence and ensure credit is given where credit is due. We respectfully have never taken credit for coming up with ThinkBike but we are proud to have officially brought it to Canada in campaign format under our registered non-profit for motorcycle safety and awareness as it just fits well with our platform and mandate.
We would like to once again thank Jadd Harding and Bill Nash, both Marshalls for ThinkBike at that time, for their assistance with the design of our original ThinkBike logo which then went on to be in province wide billboard starting in 2017. We were happy to update our logo which was launched in January 2019 with help from our friend Edwin H. in Calgary to incorporate the thought bubble.
The awareness those two words help us bring to Alberta and beyond has been amazing and we are grateful to have partnered with the original ThinkBike group.
If you would like your very own ThinkBike shirt or sticker see us at any event we are at or take at look at our online store - www.ab-amss.org - you will be supporting motorcycle safety and awareness for all riders in Alberta. All stickers are free in person!
We Are
We noticed a trend in the view on motorcycle riders; because of the actions of a few, the general public doesn't like us as a whole. Often time riders are painted with the same brush as being a negative being on our streets. We Are focuses on the human aspect of who is under that helmet. With the help of ShawTV and countless media personalities in radio and TV throughout the province, we have been able to create a series of compelling PSAs. The We Are PSAs also include a volunteer group of real people from our community who are concerned about the safety on our roads.
We are in fact every race, religion, gender, age, profession, and more. We all just want to enjoy riding and make it home to the people who we love and love us. We all have someone who is depending on us to get home safe. Do you ride? Who is your someone that wants you to return safely? Do you know someone who rides that you hope makes it home? We hope that whatever reason, we all learn to share the road so ensure we all get home to our families, friends, pets, and more.
Special thank you to Shaw Cable for their help in creating these PSAs.
To help spread awareness for safety on our roads, please share these messages. Click here for a direct link to our YouTube Channel.
When it comes to radio support, we are fortunate to have many on air personalities who ride. All stations agreed to have their rider on air personalities create a personalized awareness message that they will run. For the stations that do not have an on air personality who rides, they have agreed to air the generic radio version of our PSA that has been voiced by a few very talented professional voices.
Left Turn
Left hand turns is a consistent top three in risks affecting motorcycle riders. Far to many injuries and fatalities are as a result of left hand turns. In 2015 alone, this equated to 40% of driver at fault collisions. Very rarely is this a rider at fault collision. We wanted to ensure this message was very clear as we are small, therefore not easily seen.
Drivers - take that extra second before you make that left turn to ensure there is no one in your path. You could save a life. #ThinkBike
Riders - put yourself in a safe place when approaching intersections and ensure that left turning vehicle sees you. Be prepared for anything, be defensive. #ThinkBike
Special thank you to Shaw Cable for their help in creating these PSAs.
To help spread awareness for safety on our roads, please share these messages. Click here for a direct link to our YouTube Channel.
Same Commute, Different Risks
Our 2019 addition to our PSA library where we show a split screen of a person who is driving a car and riding a bike. It demonstrates the safety aspects of using both modes of transportation. As the PSA continues, it encourages riders to wear proper gear and obey traffic rules as one of the top killers of our community is speeding in urban areas. We feel that it is equally important to remind our riders of their role in traffic safety as safety starts with each individual road user.
Special thank you to Bell Media for their help in creating these PSAs.
To help spread awareness for safety on our roads, please share these messages. Click here for a direct link to our YouTube Channel.
Tips for Riders
In 2020, with the COVID pandemic shutting everything down, we noticed a sharp increase in rider error fatalities. It is because of that we developed a PSA to be released in 2021 with tips for riders. It is important to understand that traffic safety starts with each individual road user as we are only capable of controlling our own actions.
Special thank you to Production World for their help in creating these PSAs.
To help spread awareness for safety on our roads, please share these messages. Click here for a direct link to our YouTube Channel.