The Alberta Motorcycle Safety Society (AMSS) was formed by a group of concerned motorcyclists interested in improving the safety on our roads. We are a non-profit society registered in the Province of Alberta, established in February 2016. Through partnering with the motorcycle industry, municipal/provincial government and the media, the AMSS is quickly becoming instrumental in the promotion of motorcycle safety, education and awareness in Alberta. Our annual campaign focuses on three main criteria:
- Drivers - educate drivers when motorcycles return to the roads, watch for riders, learn where extra attention is needed, the inherent dangers of distracted driving, etc.
- Riders - educate riders on their responsibilities to their environment and community by riding responsibly, obeying traffic rules on the road, being respectful, etc.
- Mechanics & Gear - promoting street legal motorcycles that adhere to the Alberta Traffic Safety Act, promoting proper riding gear as a safety measure to all riders including proper and approved helmets, jackets, boots, pants and gloves.
Until 2016, Alberta was the only province in Canada that did not celebrate motorcycle awareness month in May - it was in July. This meant that there has been no safety, awareness or education for the first two months that the majority of the riders return to the roads.
The City of Edmonton have been championing the Vision Zero concept for zero traffic related fatalities on city streets in conjunction with our initiative starting in 2016. They often work with AMSS for their motorcycle component.
The Province of Alberta have also stepped up and as of 2017 to start promoting motorcycle safety in May through many incredibly informative "Words to Ride By" vignettes posted and promoted all over social media. In 2017, the Province of Alberta officially moved Motorcycle Awareness month to May.