News

Are you ready? By: Debbi Serafinchon The sun is out longer, the crispness in the air is fading, and the open road is starting to beckon. Like you, I have been waiting for this entire winter for the snow to disappear. Each time I walk by my bike in the Read more…

The passion ignited in our eyes By: Debbi Serafinchon Regardless of the type of bike we choose to ride, motorcyclists are often painted with the same brush; we are risk-takers, thrill seekers, or adrenaline junkies. While there may be some riders out there who fit that bill, there are other Read more…

What the MDC can do for you By: Debbi Serafinchon The last thing anyone riding a motorcycle wants to experience is being in a collision. We hear about the dangers of riding all too often and for good reason. Compared with people driving cars, motorcycle riders face a much higher Read more…

Preparing for, and recovering from, a crash. by R. Bruce Thomas A version of this article was originally published in the March/April 2012 issue of Inside Motorcycles magazine.   CRUNCH!! There’s no other sound quite like the sickening collision of metal on metal (or metal on plastic). Then comes your Read more…

Introducing, and re-introducing our AMSS Board By: Debbi Serafinchon Admittedly not a safety piece this month but a much needed look at behind the scenes of AMSS, who is working so hard for motorcycle safety and awareness and a little bit about their human side! Liane Langlois is our fearless Read more…

Tips to Winterize Your Motorcycle By: Debbi Serafinchon We knew this was going to happen sooner than later. All of us that ride this far north know the riding season comes to an end and we must do what we can to protect our beloved motorcycles from the harsh winter Read more…

Fall is here! By: Debbi Serafinchon You can already feel that chill in the air and dusk is earlier, and earlier each time we head out for a ride it seems. With the season change, adjustments must be made to our riding. Temperatures are declining, trees are changing color and Read more…

Planning for a Long Road Trip By: Debbi Serafinchon There is seriously nothing better than experiencing the open road on a bike. The sights, the sounds, the smells, the pure exhilaration of a motorcycle trip are why we ride, right? The open road has a way of calling to those Read more…

Developing Skills and Strategies to be a Better Rider By: Debbi Serafinchon An advanced rider-training course is excellent for anyone who has been riding for more than a year or has put on over 5000 km. The course is designed to allow participants to improve their riding skills while appreciating Read more…

And how to plan for one! By: Debbi Serafinchon Sharing a passion with others is a great way to bond and grow friendships, and group riding can be an excellent way to do that. The social aspect of riding is what attracts people to own a motorcycle but there are Read more…

How Gear Can Save You By: Debbi Serafinchon There are many different reasons that we ride. Some just to get out of the house. Others seek the freedom, empowerment, and for stress relief. No matter what your reason is, there is always someone in your life that hopes you make Read more…

What you need to know to be safe! By: Debbi Serafinchon No matter what you ride, in order to keep your motorcycle in pristine riding condition, spring preparation will have you ready when the snow melts and the sun comes out. Whether you ride for pleasure, race around a track, Read more…

So much more than just learning to ride! by: Debbi Serafinchon Whether you are a new driver or one that has been riding for years, motorcycle courses can help us all learn a thing or two. The confidence that can be gained by a new rider after having spent some Read more…

We Are Growing! by: Debbi Serafinchon Alberta Motorcycle Safety Society is always looking for ways to reach the public and increase our presence. Building recognition for AMSS will help in promoting motorcycle safety, education, and awareness all across Alberta. One of our projects we are focusing on is the We Are Read more…

June 27, 2017 marked a very special day for the President of the AMSS.  The City of Edmonton presented her with the Community Traffic Safety Award for 2017 after receiving 2 nominations from fellow AMSS board members.  That morning, Liane, Marty, Doug along with a couple other supporters went to Read more…

Riding season is well under way and we recently launched our second annual motorcycle safety campaign with a simple message this year, Think Bike.  This will add on to our existing We Are campaign which has been extended this year and our high impact PSA about left turns. ShawTV created Read more…

As the AMSS grows not only in Edmonton but throughout the province of Alberta, we are going to need help!  Help can come in many fashions.  Awhile ago we posted about how you can get involved and even that has evolved since the beginning of June!  So here are some Read more…

Who doesn’t like a long solo trip on the bike?  It allows you to get away and recharge.  Riding alone can empower anyone for many different reasons.  However, it often concerns people who love you and want to see you arrive alive.  What if something happened along the way, how would anyone know? Read more…

Over the last few weeks we have seen some pretty horrific accidents happen, all were preventable either by the rider or the driver.  I had a first degree of separation to 3 of them and what struck me as odd is 2 of them occurred in British Columbia which is Read more…

Now that the launch of the campaign is behind us and our message is getting out there, we have a lot to work on going forward.  One of the biggest questions we get is how can we get involved.  There are several ways depending on how much time and effort Read more…

May 11, 2016, the AMSS officially launched not only the Society but our very first motorcycle safety campaign.  And in the true fashion of solidarity that this campaign has become, the majority of our media friends put “turf wars” aside to come together for safer roads.  On hand were Gord Read more…

With a last minute cancellation from a speaker, the City of Edmonton asked if we would be able to come present our story and our campaign at their International Urban Traffic Safety Conference.  We were incredibly honoured to be asked given we are a brand new society.  This showed us Read more…

Welcome to the Alberta Motorcycle Safety Society (AMSS). Where to start! How about we start at the beginning so everyone understands the passion behind this initiative. In the summer of 2015, Liane Langlois reached out to long time now retired media guy Marty Forbes about concerns she had for the Read more…