What you need to know to be safe! By: Debbi Serafinchon No matter what you ride, in order to keep your motorcycle in pristine riding condition, spring preparation will have you ready when the snow melts and the sun comes out. Whether you ride for pleasure, race around a track, Read more…
So much more than just learning to ride! by: Debbi Serafinchon Whether you are a new driver or one that has been riding for years, motorcycle courses can help us all learn a thing or two. The confidence that can be gained by a new rider after having spent some Read more…
We Are Growing! by: Debbi Serafinchon Alberta Motorcycle Safety Society is always looking for ways to reach the public and increase our presence. Building recognition for AMSS will help in promoting motorcycle safety, education, and awareness all across Alberta. One of our projects we are focusing on is the We Are Read more…
June 27, 2017 marked a very special day for the President of the AMSS. The City of Edmonton presented her with the Community Traffic Safety Award for 2017 after receiving 2 nominations from fellow AMSS board members. That morning, Liane, Marty, Doug along with a couple other supporters went to Read more…
Riding season is well under way and we recently launched our second annual motorcycle safety campaign with a simple message this year, Think Bike. This will add on to our existing We Are campaign which has been extended this year and our high impact PSA about left turns. ShawTV created Read more…
As the AMSS grows not only in Edmonton but throughout the province of Alberta, we are going to need help! Help can come in many fashions. Awhile ago we posted about how you can get involved and even that has evolved since the beginning of June! So here are some Read more…
Who doesn’t like a long solo trip on the bike? It allows you to get away and recharge. Riding alone can empower anyone for many different reasons. However, it often concerns people who love you and want to see you arrive alive. What if something happened along the way, how would anyone know? Read more…
Over the last few weeks we have seen some pretty horrific accidents happen, all were preventable either by the rider or the driver. I had a first degree of separation to 3 of them and what struck me as odd is 2 of them occurred in British Columbia which is Read more…
Now that the launch of the campaign is behind us and our message is getting out there, we have a lot to work on going forward. One of the biggest questions we get is how can we get involved. There are several ways depending on how much time and effort Read more…
May 11, 2016, the AMSS officially launched not only the Society but our very first motorcycle safety campaign. And in the true fashion of solidarity that this campaign has become, the majority of our media friends put “turf wars” aside to come together for safer roads. On hand were Gord Read more…
With a last minute cancellation from a speaker, the City of Edmonton asked if we would be able to come present our story and our campaign at their International Urban Traffic Safety Conference. We were incredibly honoured to be asked given we are a brand new society. This showed us Read more…
Welcome to the Alberta Motorcycle Safety Society (AMSS). Where to start! How about we start at the beginning so everyone understands the passion behind this initiative. In the summer of 2015, Liane Langlois reached out to long time now retired media guy Marty Forbes about concerns she had for the Read more…
