#RideSmart, #RideSafe, #ThinkBike

Our Store and Join Us are full of great holiday gift ideas!  Be sure to check them out!

Thank you for visiting our website. We are happy to be a force behind the safety, awareness and education of Alberta motorcyclists.  For more interaction, we are also on Facebook, Twitter, Instagram, Soundcloud and YouTube.  Stay in the know with what we are working on by signing up for our Newsletter!

To have us out at your event to deliver a pre-ride safety talk or with our half or full display, contact our events coordinator!

Our store is open where you can support and show off your AMSS and ThinkBike pride with various apparel and accessories including the Medical Data Carrier.  Memberships are available for both our community and corporations!  Join us today and help to build and share messaging for safer roads!

Together we can do better for safer roads!  #ThinkBike



Target Fixation

Things that can kill you! By: R. Bruce Thomas A dozen years ago my wife and I enjoyed a few days of riding in BC's Kootenay region before heading to Vernon for a visit with Read more…

Safety First, All the Time!

It's not just for when you're riding! By: R. Bruce Thomas It was a Wednesday and I was sitting in the Emergency Room wearing shorts when a fellow in a wheelchair got rolled up beside Read more…


Quality Time By: R. Bruce Thomas The screaming started almost immediately. One of the ladies who worked with my wife confided one day that riding on a motorcycle was an item on her bucket list, Read more…